Strong Business. Let's Fix That
Fractional marketing and growth leadership for founder-led manufacturers, technical B2B businesses, and emerging technical ventures ready to turn strong capabilities into stronger growth.
Big Pixie helps identify the opportunities worth pursuing, set the strategy, and build the marketing processes and systems needed to turn that strategy into action.
No bloated frameworks. No wasted motion. Just practical strategy built for real-world businesses.
Your Business Has Evolved. Has Your Marketing Kept Up?
You have a strong business, product, technology, or idea.
But as the business grows, the path forward can get harder to see.
Maybe referrals have always driven growth, but they’re no longer enough. Marketing is happening, but you’re not sure what’s actually working. Sales needs better support. You’re considering a new market or offer. A technical breakthrough needs a commercial path. Or growth, succession, new leadership, or another transition is changing what the business needs from marketing.
When that happens, doing more isn’t necessarily the answer.
The first step is figuring out what problem you’re actually trying to solve.
Big Pixie starts there—then helps build what the business needs next.
Strategy That Doesn't Stop At The Plan
Big Pixie works across strategy and execution. That can mean solving a specific growth problem, bringing something new to market, or stepping in to build and lead a stronger marketing function.
Growth & Marketing Strategy
When you know there’s opportunity, but you’re not sure where to focus.
Big Pixie helps you understand the market, customers and business context; identify what’s actually getting in the way of growth; and focus marketing resources where they can have the greatest impact.
Positioning • Messaging • Customer insight • Market research • Marketing strategy • Channel strategy • Growth planning
Go-to-Market & Commercialization
When a strong product, service, technology, or market opportunity needs a practical path to customers.
Big Pixie helps test assumptions, understand customer needs, sharpen the value proposition, and connect marketing and sales around a practical path to market.
Market validation • Go-to-market strategy • Product-market fit • Commercialization • Early customer outreach • Technical sales support • Sales & marketing alignment
Fractional Marketing & Growth Leadership
When marketing needs experienced leadership, not just more activity.
Big Pixie can step in to set priorities, connect marketing to business and sales goals, improve processes and reporting, coordinate internal teams and outside specialists, and keep execution moving.
The goal isn’t simply to hand you a marketing plan. It’s to help build the marketing function your business actually needs.
Fractional CMO-level leadership • Marketing planning • Marketing operations • CRM and reporting • Process improvement • Team and vendor coordination • Execution oversight
Not sure where your challenge fits? That’s part of what we’ll figure out.
Built for Businesses Where Marketing Isn't Simple
Big Pixie works especially well with businesses where understanding the product, customer, market, and operation matters as much as understanding marketing.
That includes founder-led manufacturers, technical B2B businesses, and emerging technical ventures at points where the old approach to growth is no longer enough.
You may be:
Building a more consistent path to customers beyond referrals and founder relationships.
Trying to determine which markets or opportunities deserve investment.
Bringing a new product, technology, service, or capability to market.
Growing faster than your current marketing structure can support.
Trying to get marketing, sales, product, and operations working together more effectively.
Navigating succession, new leadership, ownership change, restructuring, or another business transition.
Looking for senior marketing leadership without adding a full-time executive.
You don’t have to know which marketing service you need before we talk. Figuring that out is part of the work.
Small. Fast. Dangerous.
Big Pixie was built around a simple idea:
Diagnose before prescribing.
A pipeline problem isn’t always a sales problem. A marketing problem isn’t always solved with more marketing. And a strong product doesn’t automatically create a strong market.
So the work starts by understanding what’s actually happening—in the business, with customers, and in the market.
Then we:
Find the real problem.
Separate symptoms from what is actually limiting growth.
Test the assumptions.
Use customer and market evidence before committing significant time or money.
Build what the business needs.
Strategy matters. So do the processes, systems, people, tools, and execution required to make it work.
Learn and improve.
Measure what matters, learn from the market, and adjust.
No unnecessary complexity. No predetermined solution. And no strategy deck that dies on a shelf.
Built in Real Businesses
I’m Joella Gamon, founder of Big Pixie.
For more than 20 years, I’ve worked across marketing, product, commercialization, customer insight, technical sales support, and operations, often in businesses where the product is complex and marketing has to work closely with sales and the rest of the organization.
I’ve led marketing and product initiatives, researched customers and markets, supported technical sales organizations, launched new products, helped companies sharpen positioning and go-to-market strategy, and built the systems and processes that help marketing actually function.
My manufacturing experience taught me to get underneath complicated markets: understand the technology, applications, customers, buying process, and commercial opportunity rather than starting with a marketing tactic.
That same approach translates well to founder-led companies and emerging technical ventures. Sometimes the challenge is positioning. Sometimes it’s commercialization. Sometimes marketing has simply become too important and complex to keep managing informally.
I don’t start by assuming you need a campaign, a new website, or more content. I start by figuring out what the business is trying to accomplish, what’s getting in the way, and what needs to be built to move forward.
Big Pixie can work as a strategist, a fractional marketing leader, or somewhere in between, bringing senior-level thinking while staying close enough to the work to help make it happen.
I hold an MBA in Strategic Leadership from Penn State University and currently serve as a business mentor with Cultivate Lancaster. I previously served as a SCORE mentor and marketing committee chair.
The throughline is simple: better commercial decisions, translated into practical action.
